They act as the intermediary

The AIPower Optimization Tools These platforms use artificial intelligence and machine learning to optimize ad targeting bidding and creative selection bas on realtime performance data. Search and social media platforms act as DSPs to manage their payperclick PPC ad inventory and use advanc algorithms to serve ads to users. Advertisers bid for ad space on these platforms similar to how they would on a traditional DSP. In fact many of these platforms also have DMPs that collect and analyze user data to help advertisers target their ads effectively but they do not have SSPs or ad servers in the traditional sense. SupplySide Technologies Publishers leverage supplyside technologies to sell their ad space.

The essential tools in this category are SupplySide Platforms SSPs SSPs enable publishers to Phone Number List sell ad space in an automat fashion ensuring they earn the maximum revenue for their ad inventory by auctioning it off to the highest bidder. Ad Servers These tools store and deliver ads to various digital platforms. They also track and report on the performance of ads providing insights into metrics like impressions clicks conversions and more. Ad Exchanges Acting as a bridge between the demand and supply sides ad exchanges facilitate the realtime buying and selling of ad space.



They connect DSPs and SSPs making the ad buying and selling process seamless and efficient. Ad Exchanges are at the heart of programmatic advertising serving as the digital marketplace where buying and selling online ad inventory happens in real time.  between advertisers who are looking to purchase ad space and publishers who want to sell their available inventory. Ad Exchanges operate bas on a process call RealTime Bidding RTB. Heres how it works Impression Availability When a user visits a website the publisher requests the ad exchange with information about the available ad space known as an impression and the user such as their location age browsing history.