Choose Your Marketing Channel

Here’s an example: Amy is a professional that commutes at least hours per day. She has a stable career and belongs to the upper-middle class. frequently to hang out with friends and family. Amy is looking for a vehicle that offers outstanding fuel economy because she commutes around miles each day and plans to travel outside the city during weekends. We recommend car model X, car model Y, and car model Z as her best options.. Consider Their Behavior Next, you can also evaluate the behavior of your target consumers. Let’s say the customer in your buyer persona is a bachelor constantly browsing car models to impress dates or friends. In this case, you may opt to promote luxury vehicles for this persona. 

On the other hand, if they’re more likely to ask about affordable and reliable cars, you could recommend a smaller, compact vehicle. A good tip is to name your buyer persona — so customers can easily distinguish Phone Number List them. You can give them memorable names such as “Bachelor Brad” or “Young Enthusiast Sady”. Looking at consumer behavior will help you identify the main selling point of your product or service. It can also serve as a guide for the advertising and promo materials you’ll create for your audience. Get Your Sales Teams Involv Get in touch with your customer-facing staff to understand who your customers are and what their nes are. Ask them to prepare conversations for a specific persona. 

You can use this information to improve their sales scripts, as well as to decide the communication strategy for your marketing campaigns. Alternatively, you can also prepare a list of objections customers might say and how to respond to them. By getting the perspective of your client-facing sales teams, you’re more likely to improve your marketing campaigns too.. Decide on Your Message and Brand Voice Decide on the message and brand voice that you’ll use when communicating with a specific buyer persona. Include examples of real quotes or the elevator pitch that your team can use to introduce your product or service.